BOM REAL IS A FAMILY OWNED AUTO REPAIR SHOP, THAT HAS BEEN IN SAID FAMILY FOR OVER THREE DECADES.

We were approached by Brava43 Agency to rebrand Bom Real, making sure it would stand out from the other more recent auto businesses. The main purpose was to design a brand that was impactful and that conveyed confidence and quality.
Because it was a purely typographic logo, different patterns were designed for the three main service’s areas.
These patterns are subtle but also strong enough to make the brand stand out from the competition. These were used throughout the rest of the brand applications.
Overall the brand has been designed with the intent of not disregarding its past, but by enhancing it, as also its quality and familiar environment.